Our mission: simplify technology to make it accessible to everyone
About us
Our latest news
17/01/2025
28/11/2023
14/03/2023
Our technologies enable more than 30 000 companies worldwide to communicate and stay in touch with their customers.
Your needs
Our applications
Would you like to know more about the benefits of our solutions for your communication? Schedule an appointment to be contacted at the time of your choice.
With Surfer joining the Positive ecosystem, the group expands its capabilities from data and CRM to full-funnel brand visibility, from search results to AI-generated answers. For Surfer customers, the acquisition unlocks new potential for deeper innovation, stronger infrastructure, and broader integrations that will help them stay ahead in the new era of AI-driven discovery.
Paul de Fombelle
Managing Director at Positive Group
"Artificial intelligence is at the heart of our value proposition. With the acquisition of Surfer, our customers are moving from optimizing their traditional SEO positioning to optimizing their brand presence in the responses provided by conversational AI assistants. Surfer stands out from established market players by directly integrating AI into content creation and optimization. This acquisition enables Positive to position itself in the global market for AI SEO tools, a rapidly growing market estimated to be worth $4.97 billion by 2033, according to Business Research Insights.”
Lucjan Suski
CEO and co-founder at Surfer
“SEO is evolving fast, and it matters more than ever before. We help marketers win the AI SEO era. Positive helps them grow across every other part of their digital strategy. Together, we’ll give marketers the complete toolkit to lead across AI search, email marketing automation, and beyond.”
Positive Group announces the acquisition of Surfer, a fast-growing Polish AI Search Optimization platform. This acquisition is in line with Positive's vision of building European AI expertise based on a profitable, job-creating, and sovereign model.
From left to right :
Managing Director Positive
Johanne Vincent
CLO Positive
CEO & co-founder Surfer
Xavier Caroen
Head of M&A Positive
Mathieu Tarnus
Founder & CEO Positive
Tomasz Niezgoda
CMO Surfer
Michał Suski
Head of Innovation Surfer
Within five years, the group's revenue has increased fivefold and is expected to grow from €50 million to €70 million in 2025, with a team of around 400 employees across Europe. Positive now focuses on main areas: marketing and CRM with User and NoCRM brands; email signature management with the Signitic brand; Sarbacane and Rapidmail for all digital communications, and optimizing visibility on conversational AI assistants (AI Search Optimization) with the integration of Surfer.
Founded in 2017, Surfer quickly established itself as a European pioneer in AI applied to SEO, developing a product based on language models (LLMs) well before the emergence of ChatGPT. In just four years, the company has tripled in size thanks to a subscription model aimed at professionals, guaranteeing recurring revenue and solid growth, far from the excesses often associated with the “AI bubble.” Today, the platform has more than 150,000 active users and approximately 12,000 customers worldwide, with a significant presence in North America.
Positive is a leading European SaaS provider that offers marketing and sales professionals multiple complementary solutions: Sarbacane and Rapidmail for all digital communications, User and NoCRM as CRM for marketing and sales, Signitic for email signature management, and Surfer for AI-powered search optimization. Majority-owned by its founders and supported by European funds, the Lille-based group has multiplied its revenue fivefold over the past five years. Positive employs around 400 people across France, Germany, Italy, and Poland, with data hosted in France and Germany.
Founded in 2017, Surfer is one of the world leaders in AI-powered SEO. The platform helps companies generate and optimize their content to increase their visibility on search engines and AI assistants such as ChatGPT, Gemini, and Perplexity. With over 150,000 active users and an international presence, Surfer is recognized for its innovative approach, sustainable growth, and vision focused on the future of search.
Press Contact
Loriane Raimbert
Phone: 06 02 66 50 18
contact-comm@positive-group.com
Turn off all cookies
Audience
Traffic measurement services can generate visitor statistics that are useful to improve the website.
Behavioral tracking
Remove
Enable
Affiliation
